Heimdall
Crisis Practice · 6 client accounts ▾
Live · 8:14 IST
AS
Tuesday, 27 April 2026
2 active items · 1,247 mentions classified · 6 client accounts
Active stories ↑ 1 since 6:00
2
across 2 of 6 client accounts
Mentions classified · 24 h
1,247
98.4% routed to noise · false-positive rate 0.6%
Stories closed · last 7 d ↑ 4 fizzles correctly called
11
9 escalated · 2 went to mainstream
Trajectory accuracy · 90 d
92%
calibrated on n=187 incidents · last recalib 14 d ago
Active 2 sorted by trajectory probability
L Lumeo Beauty D2C · Beauty first detected 6h 14min ago · accelerating

Adverse-reaction allegation on a moisturizer SKU — TikTok screenshot reposted across beauty subreddits and a fresh Instagram reel

Reach × Severity47 ↑ +12
Trajectory (48 h)78% mainstream pickup
Reply actors2 J · 1 L · 14 P
Bridges active9 accounts · 3 platforms
Prepare statement Two beauty journalists asking questions; one cold lawyer-coded account amplifying. Best historical match: Aurabae · Oct 2024 · 92% sim.
A Aurabae Fintech · UPI first detected 11h ago · contained

Reddit thread on r/IndianFinance about a transaction-failure pattern — contained, no journalist replies, no cross-platform pickup

Reach × Severity8 ↓ −2
Trajectory (24 h)12% pickup probability
Reply actors38 generic noise
Bridges active0 · single-platform
Watch only Historical analogues (n = 8) fizzled within 24h at this stage. No action recommended — Heimdall will re-alert if a journalist or cross-platform jump appears.
Quiet accounts 4
NimbleGo, Veridian Bank, Castor Health, Tessera Wines — nothing actionable in the last 24 hours. Heimdall classified 1,189 mentions across these accounts; none crossed severity, virality, or actor thresholds. Saying "ignore" is a feature.